Grooming Advice:

The Briard was developed in Northern France or Chien Berger de Brie as the breed is known in its homeland. They have been working pastures since the time of Charlemagne. This breed is named after the dairy-producing region of Brie.

This breed has a double coat with a coarse, hard and dry outer coat that naturally parts it’s long and slightly wavy coat. The undercoat is fine and dense. The breed’s distinctive coat carries coat on the head forming a moustache, beard, and eyebrows, lightly veiling eyes. Colors come in all uniform colors are permitted except white.  Being all black, or with white hairs scattered through black coat. Fawn in all its shades, darker shades preferred. Fawns may have dark shadings on ears, muzzle, back, and tail, but these shadings must blend gradually into the rest of the coat since any demarcation line denotes a bi-color which is not permissible. May also be slate grey.

In preparing this dog it’s important to understand the unique coat texture required. The outer coat has been described as “goat” like. Use Plush Puppy All Purpose Shampoo at 1-part shampoo to 10 parts warm water. This shampoo with its natural henna extract is formulated to retain the coat texture. In the darker colors you can use Plush Puppy Herbal Whitening Shampoo. This is a toning shampoo and helps reduce any unwanted red/warm tones by intensifying the true coat color. Use at 1 part shampoo to 5 parts water.

For any dog that is lacking the desired coat texture Plush Puppy has just launched its newest product. Plush Puppy Texture+ Shampoo – another product formulated using the latest technology to retain and improve coat texture. Recommended to thoroughly yet gently cleanse and deodorize the coat of Terriers and other wire, harsh or coarse coated breeds without softening or compromising texture. It’s ideal for boosting body and coarseness in coats of all colors and coat types. Formulated to be pH controlled, creates/ maintains texture, easy to rinse out and low irritant with a subtle apple fragrance. Incorporates Gentian Root Extract, Juniper Fruit Extract, St John’s Wort Leaf Extract, Norway Spruce Leaf Extract, Hayflower Extract, Lemon Balm Leaf Extract, Arnica Flower Extract. Perfect to add that extra coat texture needed. Use at 1 part shampoo to 5 parts warm water. Can be used undiluted for stronger results. Lather and then rinse.

Another situation is your dog being out of coat. For this instance, use Plush Puppy Body Building Shampoo. Use in the areas needed, i.e. legs, head and underline. The wheat germ extract improves the coat diameter hence giving the appearance of “more” coat. Use at 1 part shampoo to 5 parts water.

One of the hallmarks of this breed is the coat on their head/face. For this use Plush Puppy Let’s Face It is what the dog showing world has needed for way too long. Another one of the famous Plush Puppy products that with the latest of technology and the highest amounts of naturally sourced ingredients has developed a product that is a must! This is a hypoallergenic sulfate free low foaming shampoo designed for faces. It’s no tear formula with the highest quality Blue Cypress Extracts, Panthenol with Pro-Vitamin B and SugaNate. These special ingredients clean, sooth, adds moisture, aids healing, and anti-inflammatory benefits. A small golf ball sized amounts directly to the face and eye area allows you to thoroughly clean without causing irritation. Can be used in and around ears also with the same benefits. Its low foaming design allows easy of rinsing yet complete cleaning

This is a unique coat. Hydration is important however traditional conditions will only soften the coat to an incorrect texture. Use Plush Puppy Seabreeze Oil this is blended from essential plant oils for calming and healing qualities. An innovative organic formula where old meets new with wheat germ oil, calendula oil, and evening primrose oil, etc. Adds hydration to the coat yet does not change the natural texture. Gives a healthy vigor to the coat and skin, Use at 1 tablespoon to 4 liters/1 gallon of warm water and sponge liberally onto the coat. LEAVE IN. DO NOT RINSE. Adjust dilution rate according to coat needs.

A revolutionary innovative Plush Puppy Fast Blow Dry Spray that combines the latest active ingredients together to dramatically reduce drying time plus adds moisture and conditions while protecting the coat. It contains a recently discovered ingredient from the Australian Native Flame Tree that makes dry or old coat feel and look perfect. It also protects the coat from damage from sun and heat. It contains a slight hold ingredient for better coat management and a special active ingredient that eliminates static electricity and stops the flyaways. FAST is probably the most technically advanced formula in the Plush Puppy Range to date. This product reduces drying time. A light spray, brush through and then dry.

Drying use a force dryer on a lower setting, this will reduce the bulk of the water. Then switch to a heated dryer. Use the Plush Puppy Ultimate Pin Brush. This exclusive to Plush Puppy ergonomically designed brush makes brushing easy. Once 80% dry switch to the Plush Puppy Ultimate Anti-Static Porcupine Brush. The reason why is the combination of both 100% black boar bristles with dialon porcupine pins. This brush is anti-static with its porcupine pins designed to remove tangles and loose coat. This brush allows to get that perfect finish to this type of coat. Set into the finest quality aerolastic cushion brush. this brush should never wear out.

Brushing this breed the coat needs a spray of hydration to prevent damage and stressing the coat. This is true for both midweek grooming and refreshing the coat at the shows. Use Plush Puppy OMG is a revolutionary grooming spray that lives up to its name. OMG is the perfect product for this coat type when used correctly. A light spray of OMG and brushing in allows this product to refresh the coat leaving it feeling wonderful it separates the coat and leaves the most amazing finish. Using at an approximate mixture of 1 part OMG to 30-40 parts water using this break down from the OMG concentrate. The stronger the mix the stronger their effects. Using OMG can be a one-off at shows or during the drying process after bathing. An amazing product for regular brushing also as it hydrates the coat and reduces stress and coat loss. OMG and as its active ingredients smooth the cuticle and protect the coat. For this coat type that you still wish to retain the texture at a higher breakdown will still allow you to brush the dog and refresh to coat without over softening. OMG never builds up, never goes stringy. A product that took years to develop using the latest of technology for maximum effects.

Show day your Briard has been prepared as best you can. This stylish breed will catch the judge’s eye with their unique coat and long-standing history. A light spray of Plush Puppy Odour Muncher will give them a fresh smell for the judges and coat length will present such a stylish silhouette.

Article courtesy of Plush Puppy Australia